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What Should I Look for in My Outsourcing Team


When you are outsourcing your website development and marketing needs, it is advisable to look for certain qualities that the members of the team should possess so that you know they will produce quality work and service for you. In outsourcing, you may have to select a company that can provide different teams for the tasks of Web or website development, content development, design development, link building, PPC, and of course SEO itself.

In Web or website development, the team assigned to your account will have to create appropriate website architecture. The team will then have to know how to implement the right applications, produce a user interface that is easy to use, and design great web server configuration. At the same time, the team must maintain e-commerce functionality, develop appropriate content and design, as well as produce client server coding.

Content development means relying on the services of a talented copywriting team who can create content of varying kinds, such as information about products and services you produce in your industry, and content that will help in marketing and sales too.

You should also hire a design team to create an appropriate site design and layout for you to inform visitors about the branding of your business. This means the site should be nice to look at, and inform visitors about the corporate identity and brand of your organization. It should also aid in marketing and sales for your site.

Link building is important since it helps in the rankings that your site will get on different search engines. In this regard, your link building team can help by producing high quality links, using anchor text for links based on various keyword strategies, evaluating link building strategies used by your industry rivals (and come up with ways to outshine those tactics), and assuring the entry of relevant and targeted traffic into your own site.

In PPC, you would be paying for the Pay Per Click Management Service while the SEO team is responsible for Search Engine Optimization of your site.